La Roche-Posay
:
Full Brand Portafolio Positioning
We implemented communication strategies for the La Roche-Posay franchise and product portfolio, with the media, social media and influencer marketing.
01 The Challenge
Positioning of the dermocosmetic division of L'Oréal
Educate the audience about the brand portfolio of the dermocosmetic division.
Generate engagement plans with the medical community.
02 Strategy & Implementation
We generated a series of editorial content in attractive formats that were hyper-segmented before opinion leaders and the media to adapt the stories of the products to their content. While at the same time presenting these products and training the medical community of dermatologists, pediatricians and specialists.
03 The Solutions
The solutions provided:
AV & Content Marketing
Reputation & Crisis Management
Lobbying & Advocacy
Influencer Marketing
Media & Public Relations
Experiential Marketing
Creativity & Strategy
Branding
Events & Projects
Medical Community Program
We developed a training program for medical specialists - dermatologists, pediatricians, oncologists - in which they were trained to have relations with the media and to be able to position key messages during interviews and editorial participation.
Brand Communications Plans
We implemented a series of comprehensive tactics between the public relations, influencer marketing and social media fronts, with which we managed to permeate different audience segments, differentiating each of the brand's franchises among potential consumers.
