Full Brand Portafolio Positioning

La Roche-Posay

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Full Brand Portafolio Positioning

01 The Challenge

Positioning of the dermocosmetic division of L'Oréal

  • Educate the audience about the brand portfolio of the dermocosmetic division
  • Generate engagement plans with the medical community

02 Strategy & Implementation

We generated a series of editorial content in attractive formats that were hyper-segmented before opinion leaders and the media to adapt the stories of the products to their content. While at the same time presenting these products and training the medical community of dermatologists, pediatricians and specialists.

03 The Solutions

The solutions provided:

AV & Content Marketing

Reputation & Crisis Management

Lobbying & Advocacy

Influencer Marketing

Media & Public Relations

Experiential Marketing

Creativity & Strategy

Branding

Events & Projects

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