Omnichannel Trade Content & Experience Strategy
We devise and design different offline experiences and all the online content of the different Adidas retailers at the market level.
01 The Challenge
Create, adapt and produce all the content for the entire Adidas marketing division, complimenting with the design and production of key customer experiences on points of sale.
02 Strategy & Implementation
We created specific and integrated content and experience plans for each of the 18 key seller accounts nationwide, to showcase the brand across all of their online and offline points of contact.
03 The Solutions
The solutions provided:
AV & Content Marketing
Creativity & Strategy
Media & Public Relations
Events & Projects
Stan Smith College Challenge
In order to promote the sustainable edition of Stan Smith, we devised a communication plan that consisted of the participation of consumers - specifically universities - with design and creativity skills, in which a challenge was established, amplified by media communication, in which the participants had to devise sustainable products and upload them to a site created by us.
McDonalds x Adidas Launch
We designed a comprehensive strategy that combined the participation of KOLs and a content creation space set like a school gym, in which we created different pohoto opportunities to generate materials, additionally we complemented it with a distribution of kits alluding to the collection for media and we complemented the launch with an activation at the point of sale.
Adizero Consumer Challenge
We created a challenge for the runner segment in which the true fans of this discipline could participate by recovering a series of medals in different key points of the city that would earn them the limited edition of Adizero, likewise the documentation of this campaign was adapted to different formats to be promoted as a campaign created by users in different social networks.
Retail Customer Experiences
We produced a pampering experience for consumers at the point of sale in which we were inspired by the different adidas key lines to attract consumers to the opening of a new point of sale.
We carry out an experience in different points of sale aimed at a specific consumer profile in order to raise the notoriety of the sports line in one of its key distributors, in this activation we have clinics and training coaches adapted to an introductory level, putting in the center, the brand's products.
Omnichannel Content Creation
We have created differentiated design lines for more than 18 key adidas distributors, these materials are used in their various formats - gifs, video, stills, motion graphics, animations, clips, etc. - within the different communication channels of all retailers - social media, .com, display, CRM, etc.-