McDonalds x Adidas
 Launch

McDonalds x Adidas
 Launch

We designed a comprehensive strategy that combined the participation of KOLs and a content creation space set like a school gym, in which we created different pohoto opportunities to generate materials, additionally we complemented it with a distribution of kits alluding to the collection for media and we complemented the launch with an activation at the point of sale.

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Results

50 content pieces / 15 KOLS / 250 consumers insitu / 5M+ impressions