![McDonalds x Adidas
Launch](https://uploads-ssl.webflow.com/62fa9513754743547489fe28/63bc824531cbe23b699863d0_Captura%20de%20Pantalla%202023-01-09%20a%20la(s)%2013.44.34.png)
McDonalds x Adidas Launch
We designed a comprehensive strategy that combined the participation of KOLs and a content creation space set like a school gym, in which we created different pohoto opportunities to generate materials, additionally we complemented it with a distribution of kits alluding to the collection for media and we complemented the launch with an activation at the point of sale.
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Results
50 content pieces / 15 KOLS / 250 consumers insitu / 5M+ impressions