![Medical Community Program](https://uploads-ssl.webflow.com/62fa9513754743547489fe28/63b851613083b85c33c352c6_WhatsApp%20Image%202023-01-06%20at%2011.49.54.jpeg)
Medical Community Program
We developed a training program for medical specialists - dermatologists, pediatricians, oncologists - in which they were trained to have relations with the media and to be able to position key messages during interviews and editorial participation.
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Results
35 interviews / $30 M ad value/ 30+ media collaborations