Reserve Portfolio Communications Plan

Diageo

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Reserve Portfolio Communications Plan

We implement media strategies and positioning with KOLs for Diageo's premium portfolio.

01 The Challenge

GENERATE AFFINITY ACCORDING TO THE TERRITORIES OF THE DIAGEO PREMIUM BRANDS PORTFOLIO

Communicate brand innovations

Permeate on occasions of consumption

02 Strategy & Implementation

We created a plan of ambassadors, experiences and content for segmented media according to the territories divided among the different brands; Zacapa, Tanqueray, The Singleton, Baileys & Ketel Vodka.

03 The Solutions

The solutions provided:

Media & Public Relations

Creativity & Strategy

Influencer Marketing

Lobbying & Advocacy

AV & Content Marketing

Events & Projects

Media Content Strategy

We created a plan of ambassadors, experiences and content for segmented media according to the territories divided among the different brands; Zacapa, Tanqueray, The Singleton, Baileys & Ketel Vodka.

See project