Key Trade Communications & Experience Strategy

Philip Morris


Key Trade Communications & Experience Strategy

01 The Challenge

Philip Morris Omnichannel Trade Marketing Strategy

  • Product launch for Risk-Reduced Products and Combustion Products.
  • Category and product education for general and key trade partners

02 Strategy & Implementation

Release Marlboro’s new family products through a streaming with a concert and a comedy show. This streaming was seen by Marlboro’s employees and the sales force team to generate word of mouth of the new product.

03 The Solutions

The solutions provided:

AV & Content Marketing


Creativity & Strategy

Experiential Marketing

Trade Marketing

Events & Projects

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