Key Trade Communications & Experience Strategy
01 The Challenge
Philip Morris Omnichannel Trade Marketing Strategy
- Product launch for Risk-Reduced Products and Combustion Products.
- Category and product education for general and key trade partners
02 Strategy & Implementation
Release Marlboro’s new family products through a streaming with a concert and a comedy show. This streaming was seen by Marlboro’s employees and the sales force team to generate word of mouth of the new product.
03 The Solutions
The solutions provided:
AV & Content Marketing
Creativity & Strategy