PR & Influencer Marketing for Reserve Portafolio

Diageo

:

PR & Influencer Marketing for Reserve Portafolio

01 The Challenge

GENERATE AFFINITY ACCORDING TO THE TERRITORIES OF THE DIAGEO PREMIUM BRANDS PORTFOLIO

  • Communicate brand innovations
  • Permeate on occasions of consumption

02 Strategy & Implementation

We created a plan of ambassadors, experiences and content for hyper-segmented media according to the territories divided among the different brands; Zacapa, Tanqueray, The Singleton, Baileys & Ketel Vodka.

03 The Solutions

The solutions provided:

Media & Public Relations

Creativity & Strategy

Influencer Marketing

Trade Marketing

Events & Projects

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