Lobbying, Media and Public Relations



Lobbying, Media and Public Relations

We position STP and its products through B2B and B2C communication strategies.

01 The Challenge

Positioning of STP within the financial and fintech market

  • Active communication with Tier 1 media and specialized in finance and business
  • Establish channels to spread how fintechs promote financial inclusion
  • Educate target audiences (businessmen/entrepreneurs) on the adoption of CoDi digital payment forms, zero commissions, 24/7 and zero contact

02 Strategy & Implementation

Implementation of always on public relations campaign, generation of relevant content for audiences, alliances with T1 media and with the most representative clients of STP to present topics on financial inclusion and with chambers of commerce, to have webinars by line of business and present digital solutions of payment.

03 The Solutions

The solutions provided:

Influencer Marketing

Lobbying & Advocacy

Media & Public Relations

Reputation & Crisis Management