Brand Building, Experience & Communications

TikTok

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Brand Building, Experience & Communications

Ésto es un resumen

01 The Challenge

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02 Strategy & Implementation

We created positioning plans for TikTok, to establish them in the "Top of Mind" of the main publishers, media and KOLs, building a direct and solid relationship through specific actions that allowed us to collaborate in the short and long term. Monthly we create digital campaigns with KOL'S from different social networks, we amplify their presence in the digital landscape and we achieve application installations. We developed a creator acquisition program where we recruit digital personalities of all scales on TikTok.

03 The Solutions

The solutions provided:

Branding

Creativity & Strategy

Experiential Marketing

Media & Public Relations

AV & Content Marketing

Events & Projects

Creator Onboarding Program

6 MONTHS 67% RETENTION +1500 NEW CREATORS 30% CONTENT DIVERSIFICATION

See project

Brand Communications Plans

3 YEARS 20 CAMPAIGNS 5,000 EDITORIALS +55M REACH

See project

TikTok Worldwide Rebranding

We carried out a 1 to 1 briefing with stakeholders and media KOLs and created a closed doors event for relevant creators of the platform, in order to make a smooth transition between musical.ly users while communicating rebranding with select media and diminishing DAU's output during the merge.

See project