TikTok Worldwide Rebranding

TikTok Worldwide Rebranding

In collaboration with the strategic leaders of the different key markets, we developed a communication and marketing strategy to announce the rebranding of musical.ly to TikTok, creating an experience for the most relevant creators of the platform whom we added as allies in communication in -app.

play video

Results

1 event/ 35 Kols/ 7% churn/ 97% positive sentiment